15.06

Why creativity is so important (and how to unleash yours) + last chance to join the DWYL e-course – starts today!

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A very pregnant me hosting a discussion on passion, connection and community with Lilla Rogers and Kelly Rae Roberts

Wow, what a week. Here at DWYL HQ we are recovering from an incredible few days of being ‘lovebombed’ by creative women from across the world. We hosted our first live event since the original Do What You Love retreat, and it was such an uplifting, energising experience.

‘Make Art That Sells: The Global Art Gathering’ brought together creative women (and one creative man!) from around the world – as far away as Australia, New Zealand, the US and right across Europe – to our city of Brighton to learn how to make art that is more commercially viable whilst staying true to themselves. It was a live version of the wildly popular ‘Make Art That Sells’ online courses we produce for top art agent Lilla Rogers, and was special in many ways.

Firstly, it brought together some of my favourite women, a number of whom are business partners and all of whom are dear friends, including Lilla, Kelly Rae Roberts, Rachael Taylor, Margo Tantau and more. It was life-affirming to spend so much time, and have so many rich conversations with them all.

Secondly, it made me so proud of our awesome team, who worked so well together to make it a really magical experience.

And last but not least, it became the catalyst for many creative journeys that are only just unfolding, as it brought together a new community of creatives who bonded over shared dreams and values, laughter and generosity of spirit.

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Although the majority of our work is delivered online, and that very valuable communities are built there, it is impossible to deny the power of bringing together like-minded people to discuss, share and learn. Friendships blossom, business ideas burst into life and people really start to glow. It’s as if they suddenly got permission to be creative, to want to make a career from that, and to be proud of what they do. And why not? Creativity is what makes the world interesting, ever-changing, beautiful and unexpected.

How about you? Are you being as creative as you could in your life? We are all on a creative journey. For each of us, that journey probably began earlier than we realise, and runs deeper than we know. Along the way, we discover new mediums of expression, and new parts of ourselves.

Creativity isn’t just about painting, or writing, or taking lovely photographs. It’s about the way that you interpret the world, how you think, and what you do with that information. Discovering and pursuing what you want to do and be and feel in your life is one of the greatest creative adventures you could ever undertake.

If you are under the impression that there are two types of people, ‘creative’ and ‘not creative’, I can assure you that is a myth. We all have creative capacities, but some people use them more than others. At different times, different sides of our brain are dominant; but they’re interconnected, and we use both sides at any one time. It is possible to develop our creative capacities over time – sometimes this happens through need, and sometimes through desire – and with practice, we may become more in tune with our creativity. Don’t be fooled into thinking creativity is something that has to be learned. It doesn’t. It is in you already. All you need to do is to feed your creative soul.

To me, creativity is all about ideation and the creation of something that did not exist in a particular form before you made it that way. Creativity is proactive – it is about making things, and making things happen.

Creativity is exciting – it is about making decisions which are not necessarily the same decisions others would make, and which may invite the unknown. Creativity is imagination – it is about beauty, possibility, and wonder.

How do you unleash that creativity? Here are a few ideas which you can get started on straight away:

  • Give yourself permission to spend time bring creative, and silence the voice that tells you it’s a waste of time
  • Surround yourself with people who also value creativity – sign up for a workshop, join an online forum, get involved in a local group
  • Tackle the normal, routine parts of your day from a creative perspective. Make your to-do list beautiful, do a photo walk on your way to work and post it on Instagram, cook a delicious meal and consider the colours on the plate, write a letter to an old friend… anything goes.

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Discovering a need for more creativity, and choosing to pursue that, is one of the most frequent outcomes of our flagship e-course Do What You Love’  (which starts TODAY). If you feel that the time is right to explore your own creativity and general life direction further, why not join us? This is the LAST TIME this course will run this year, as I am heading off on maternity leave soon, and have several creative projects of my own in the pipeline for that treasured time off (not to mention welcoming a new baby into the world in a few weeks’ time!).

This week we challenge you to be more creative in your everyday routine. Share your ideas on Facebook or Twitter, and don’t be shy about it!

Have a great week

Beth

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