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  1. DWYL HQ – Monthly Update


    Summer is upon us and I really can’t believe where the time has gone since I joined the company back in April 2013. We’re in the midst of very exciting times here at DWYL and I wanted to take this opportunity to catch my breath and update you on the work going on here behind the scenes.

    It’s all going on at DWYL!

    As individuals we all have our own limits. We simply cannot do everything alone. And this is something that’s become very apparent for our company as well. At DWYL HQ we’ve been working passionately and tirelessly from day one to let you know that you have choices and a place to come to help you make your dreams a reality. We want to inspire you to take that first step. And more than that, offer you the tools and support you need to make sure the changes you make are sustainable and life changing. A big promise, I know! But a promise we wholeheartedly believe in. To ensure we keep our promise, and reach even more people worldwide, we need help to take DWYL to the next exciting level. So, over the past few months we’ve been recruiting…

    Five new employees have joined the DWYL team! They are all amazing in their own right, with unique skills, stories and experiences. And more importantly, they’re all at a point in their lives where they want to contribute to something larger and more profound. They’re fully committed and driven to help you make changes to live the life you imagine. We hope that during their work with us we can also help them fulfil their own dreams and aspirations. Henry and Rachel have already made themselves at home and they’ll be joined by the other three who I look forward to introducing you to in the coming weeks.

    And there’s lots more exciting news to report…

    1. We’ve bought a beach hut! The aim is to provide you with a unique space to escape the daily grind and make time for yourself and your creative dreams. The Little Beach Hut of Dreams is that very space. Will you be our first ‘dreamer-in-residence’? Find out more here.

    2. Our website is getting a makeover: in order to make DWYL more accessible and to inspire even more people we’re making some cool changes to our website over the coming months. We can’t wait to get your thoughts.

    3. We’ve emerged from hibernation… Last month we were privileged to be invited to the Hibernate retreat along with other businesses and inspirational individuals who are striving to make a difference in the world. The concept behind it was a digital detox. That simple. Leave emails for Monday morning, turn of the phone and socialise. And as always, Sienna quickly became the star of the show!

    TreehouseOn top of the world…  in our treehouse!

    We discussed our businesses, the challenges we’re facing, and more importantly, how we could help one another. The power of community is huge and I’ve witnessed this first hand with the DWYL, Make It In Design and Make Art That Sells communities. On this weekend we definitely found our own little community. Subsequently, the ideas flowed – and continue to flow! Of course we’ll be keeping most of them a secret while we work hard to bring them to life here at DWYL HQ! What we can tell you however, is that over the coming months we’ll be introducing you to some very interesting and inspiring guest blog columnists… watch this space!

    An update on collaborations

    Make Art That SellsThe Global Talent Search 2014 – Starts August 5th. Registration closes on July 31st. Last year’s competition changed the lives of two very talented people (Zoe and Daniel) and they haven’t looked back. Don’t miss this opportunity to change your life.

    Make It In Design: Fill your Summer with inspiration and creativity, by joining the Make It In Design Summer School – for FREE! There are three options – beginnerintermediate and advanced. Please feel free to sign up for one or more options, and use this opportunity to stretch yourself and grow your portfolio.

    Most importantly, we await the arrival of Rachael’s baby with eager anticipation! We look forward to sharing the good news with you soon.

    Our thought for the month: you’re never too busy to play

    Beth and I love what we do but that doesn’t mean that work doesn’t overwhelm our thoughts from time to time. It really is important to take time out, relax and have fun. Last week we had our first SUP (Stand Up Paddle) boarding session – SUPing to the regulars. It was brilliant! We were out in the ocean, sun blazing down and we did nothing but laugh at each other falling in. For two and a half hours we were just Beth and Paul. We were not directors, we were not parents, we were simply two people in love.

    The beauty of SUP is that there’s no big long tutorial so we were out on the waves within minutes of starting our lesson. It was the perfect break, just what we needed, and I can highly recommend it.

    photo 2Beth showing great form

    Make sure you make time for yourself to play – whether it’s having an adventure, drawing, painting, taking a new class, or chatting to a friend over a cuppa in your garden. Those precious moments will improve your daily outlook no end.

    Have a great day.

    Mr K


  2. 2014 Global Talent Search now open!


    The 2014 Global Talent Search is back and open for entries. This is an incredible opportunity for artists – be sure to check it out as it could just transform your career! We are proud to produce this on behalf of Lilla Rogers Studio, one of the top art agencies in the world. This is what Lilla Rogers has to say about this year’s competition…

    Every year we get thousands of artists approaching us for representation, so last year we launched our Global Talent Search to find hot new talent – and the competition is back!

    Make art? Got talent? Want one of the TOP agents in the world to represent … YOU?

    The second annual Lilla Rogers Studio Global Talent Search is here! 

    Somebody’s going to win. Why not you?


  3. MOYO Magazine issue 6 is out – get your free copy here!



    Inside Issue 6 (which is completely free) you can find:

    • Behind the scenes with DENY Designs
    • Product photography with navyblur
    • Quincy Lamps on lighting
    • Top tips from the Design Trust
    • Design showcases from our talented students

    PLUS: Product inspiration from Tree Couture, Guirado Design and Susy Pilgrim Waters

  4. Spring Sale on design courses


    Wedding decorations by Rachael Taylor

    For one week only we are offering a massive discount on The Art and Business of Surface Pattern Design for anyone making a significant investment in their design career over the coming year:


    Book Modules 1 + 2 and

    get Module 3 FREE! 

    Available for LESS THAN HALF PRICE at £379 (saving a massive £428 compared to purchasing each module individually, and saving £260 off the regular bundle price of £639).

    This offer is valid for the following courses only and is not transferable:

    Ready to kick start your career as a surface pattern designer?


    This very special offer ends Friday May 30, 2014 and will not be repeated this year!


    Book Modules 1 + 2 + 3 and

    get Module 4 FREE!

    Available for LESS THAN HALF PRICE at £639 (saving a massive £747 compared to purchasing each module individually, and saving £360 off the regular bundle price of £999).

    This offer is valid for the following courses only and is not transferable:

    Ready to kick start your career as a surface pattern designer?


    Instalment plan available: You can opt to pay in three instalments of £213 when registering. You will be asked to pay £213 at the time of registration, then £213 at a further two monthly intervals after that.

    This very special offer ends Friday May 30, 2014 and will not be repeated this year!

    PLEASE NOTE: The Spring Sale is only for bundled registrations of multiple courses. All individual courses will go on sale once the Spring Sale has finished. Thank you for your understanding! 

  5. Need some free creative business guidance?


    My friend Jennifer Lee is hosting her 4th annual Right Brainers in Business Video Summit. This is a fantastic free event, packed with interviews with brilliant people, including our very own collaborator Lilla Rogers, one of the top art agents in the world. Lilla is one of the wisest women I have had the pleasure of working with, and she tells it how it is. Her interview goes live tomorrow (Tuesday) but the summit starts today.

    Book your free place here for the summit and get some useful insight and advice to carve out your own path to sustainable success.


  6. 2013 Global Talent Search winner Zoe Ingram shares her experience of winning


    12 months ago Zoe Ingram was working as a freelance web designer, earning a living but her ‘heart wasn’t in it’.  That was until she took Make Art That Sells, and then entered the Global Talent Search, and everything changed.


    Click below listen to an interview between Zoe and MATS/GTS producer Beth Kempton where Zoe shares her experience of the course and competition, It is hard to believe that she was nervous at the outset, unsure of whether her work was ‘good enough’, and never drew in a sketchbook. One year on she has been crowned the GTS winner, signed by Lilla Rogers Studio and in the last six months alone has landed licenses and commissions from a host of prestigious companies including a book deal, a home décor product line,  a fabric collection, greeting cards for IKEA, and seven foot tall garden totems!


    If you have are on the fence about the Make Art That Sells course, or worried about whether it is worth you entering the Global Talent Search, PLEASE take 20 minutes to listen to this interview and know that it could be you! Make Art That Sells begins on March 31. There are still a few places left if you hurry. Sign up here.

    Scroll down to see Zoe’s GTS entries:


    Zoe’s GTS Round 1 entry


    Zoe’s GTS Semi-Final entry


    Zoe’s GTS Final entry

    Are you next? Pre-register for the 2014 Global Talent Search now!

    Pre-registration is now open for the 2014 Global Talent Search. By putting your name on the list there is no obligation to enter. It just means you will be notified when full registration opens in early Summer. So you have nothing to lose, right? Get your name on the list here now! PLUS if you get on the list before Monday March 31 you will be automatically entered into a giveaway to win a stack of goodies from Lilla Rogers Studio!






  7. You can change the trajectory of your own life

    Lots of words are overused these days. Awesome. Gorgeous. Amazing. I’m as guilty as the next person, especially on Instagram. Perhaps the most overused is ‘life-changing’. This week my inbox made me think a lot about what that actually means.

    At its most simple it means to change a life, which means for someone’s life to be different to what it is now, as a result of some action taken, or direction followed. It is a phrase people often use in the surveys we carry out at the end of our courses, and while incredibly flattering, I do sometimes wonder what it actually means for the people who use it. But for some reason, this week, we seem to have been flooded with emails from course graduates who have completely changed the trajectory of their lives with the simple act of taking one of our courses (and then putting lots of work in, of course).

    Here are a few examples of real people making real changes that came into my inbox just this week:



    • Our Design School students have won the Ideal Home Wallpaper Design of the Year competition two years in a row (Katy Hackney won it this week, following in the footsteps of Wendy Kendall last year)


    • Linda Tordoff is taking Make Art That Sells: Assignment Bootcamp at the moment. Her assignment for February (a cuckoo clock-inspired iPhone case design) was spotted by Paper & Cloth Studio and she has now been signed as one of their artists
    • There are so many successes from Make Art That Sells (MATS) that we are doing a whole round up later this week, including licensing deals across the editorial, children’s apparel, wall art, fabric, greetings and gift markets! And you can hear an interview with our 2013 Global Talent Search winner Zoe Ingram on how MATS and GTS changed everything for her.
    • Since taking our business class a couple of years ago, one graduate has got herself out of debt (we are talking US-style law school debt) and is finally doing something she love

    Every single one of these pieces of good news is a triumph, and we are so proud of them all. And every single one has been possible because

    (1) These people followed their heart and instinct, and invested in themselves

    (2) They applied what they learnt

    (3) They kept going, and going.

    This last week has been completely manic here, with very early mornings and late nights – not easy when you have a tiny baby (and sunshine calling you outside to the sea). But perhaps that is why all these success stories came pouring in this week, just when WE needed to hear them to remind us we are on the right track with what we are doing.

    What steps could you take this week to change your own trajectory? (HINT: If you are an artist you could start by getting on the pre-registration list for our annual Global Talent Search, which is back! See here for details) 

    What are you waiting for? Do it!

    Beth and the team

    PS if you want to join one of the courses I mentioned above, ABSPD Modules 1, 3 and 4 started TODAY but you can still register here if you hurry. Make Art That Sells kicks off next Monday and you can join us here.

  8. Want to build your professional design portfolio? This is for you…


    For many months we have been working with surface pattern designer Rachael Taylor on a brand new design course Module 4: Building Your Professional Portfolio, and we are thrilled to unveil our new Module 4 Brochure:

    Module 4 is going to be amazing with technical video masterclasses from industry experts, real live briefs from leading companies, reviews from established designers, free access to trend-leading website Stylesight, over 200 stock photography images, over 200 gorgeous materials in our textures library to work with & exclusive, ready-made, styled room sets!


    If  you have a good understanding of how to create patterns but feel that your portfolio needs refining and strengthening, then you need the new advanced course from The Art and Business of Surface Pattern Design… Module 4: Building Your Professional Portfolio.


    This course has been developed in response to popular demand from graduates of Module 3, but is open to anyone who has some experience in surface pattern design and wishes to concentrate on growing their body of pattern work.


    Module 4 is an intense seven week course, which consists of five weeks of class plus two weeks of design reviews. There is no course like it in the world, and places are strictly limited, so book yours now!


  9. 2014 Print & Pattern Design Scholarship winners announced!


    Drum roll please… it is time to unveil the winners of the 2014 Print & Pattern Scholarship for The Art and Business of Surface Pattern Design (ABSPD).

    We received beautiful design entries from over 300 applicants from 39 different countries and had a wonderful time reviewing all of the applications. We are absolutely thrilled that so many people want to get into the exciting world of surface pattern design, and recognise the course as a fantastic way to do that.

    Entries were shortlisted by ABSPD co-founders Rachael Taylor and Beth Nicholls, with final judging by Marie Perkins of the Print & Pattern blog. We had so many amazing designs that we couldn’t decide on just one winner, so we have decided to offer THREE full scholarships and SEVEN runner up prizes. Congratulations to all our winners, and thank you to everyone who entered.




    Marie from ‘Print and Pattern’ loved Anne’s striking design, which was her personal favourite.



    Rachael was really impressed by Joshua’s innovative design and clever use subject matter.

    ZoëElsdon_Kingfisher block repeat


    Beth particularly loved the quality of illustration, the colour palette and layering in this exquisite design.

    Congratulations Anne, Joshua and Zoe – you are our winners! Get ready to launch your surface pattern design career. You each win:

    • A free place on ALL FOUR MODULES of The Art and Business of Surface Design (M1: Designing your way; M2: Creating your professional identity; M3: Monetising your designs; M4: Building your professional portfolio)
    • Six months’ free membership of the MOYO Directory
    • 90 days’ free access to Stylesight
    • The opportunity to be featured on the Print & Pattern blog, in MOYO Magazine and on the Make It In Design site


    The Runners up

    The following seven designers were also so impressive that we decided to offer more prizes. All of you will receive a free place on the ABSPD Module 1 class that is starting on March 24, 2014.


    Alejandra Iriarte

    BelindaSigstadCircus Carnival

    Belinda Sigstad


    Lauren Minco


    Katherine Lenius


    Dana Garczewski


     Cecilia Ferraro


    Yana Ko

    We will be in touch with the winners and runners up directly by email before Module 1 begins on March 24, 2014. For those of you who didn’t win, we hope you will join us anyway, as your work showed great potential and we know the course would be very valuable to you. Find out more and register here.

  10. Knowing when to say no, and when to say ‘Hell yeah!”


    Here at DWYL HQ we receive emails almost weekly proposing new collaborations. We spend time evaluating each one closely, but most of the time end up saying “Thank you but we have to say no.” Sometimes this is because we simply don’t have the capacity to turn the project around in the time suggested, but more often than not it is because it doesn’t quite fit with our mission.

    So what is different about those emails which get the response, “Hell yeah!”? Well partly it is if the project idea lights us up, and partly if we are excited to work with the person proposing it. It matters to us if they have their own following, as that shows their work resonates with others. And it matters to us that they have thought about our company, and why the proposal would work for us – and ultimately for you, the Do What You Love family. But in the end the decision always comes down to a gut feeling. In the end you have to ask yourself, “Does this feel like a ‘Hell yeah?’” If it does, go for it. If it doesn’t, politely walk away.

    It’s the same in life outside work. Time is too precious to spend with people who don’t lift you up, doing things that don’t feel good, in places that don’t inspire you.

    This month’s blog theme is ‘Love to learn’ – and we want to spend the month embracing all nuances of that word ‘learn’. As a provider of online courses of course we are big believer in the value of education, whether formal or informal. We also know from experience that if you want to do something different, or better, in an evolving world you will need to be constantly learning.

    But we also want to reflect on the learning to be had in our every day lives. Learning to listen to ourselves, learning to notice the world around us, learning what makes us happy. Every day this month ask yourself, “What have I learnt today?” Your answer might surprise you.

    Happy learning!
    Beth and the team


    Want to learn about online marketing? Or about how to create an online course that sells? If so, read on…

    Do What You Love has grown rapidly over the last three years, and in the past year alone we have sold over $1 million of online courses, supporting the dreams of thousands of people in 50+ countries worldwide.

    But we didn’t always know how to create e-courses that make a real difference, or how to market our offerings and generate an income online. We had to learn it. We learnt about e-courses the hard way – by investing thousands of dollars and hundreds of hours in taking other people’s, by experimenting with technology, by making mistakes and correcting them. We learnt about online marketing the easy way – by taking Marie Forleo’s B-School in the early days. We are now a proud affiliate of B-School because we know that it works – and we want to enhance your B-School experience by teaching you how to create an online course which you can then market with your new-found online marketing knowledge – the perfect combination!

    So if you want to learn how to package your expertise into a profitable virtual programme, reaching people in every time zone, 24/7, and if you want to learn how to sell that expertise online, we have the perfect opportunity for you. If you take B-School with Do What You Love, together we’ll show you how.


    As a proud affiliate of B-School we are offering a special package to help you build on your B-School experience.

    Having taken it myself, I know that many people come out of it with a grand plan to launch their own online course, as they realise that it can be both powerful and lucrative, allowing them to work with people all over the world without leaving their desk.

    The problem is, they don’t know how to do it. Fear of technology, perceived lack of resources, writer’s block or a host of other reasons holds them back from sharing their genius with people all over the world, and getting paid well to do so.

    But if you take B-School with us, we will share our secrets to building an online course which makes a difference, and makes you profit you can be proud of. This is literally priceless, because it is not on general sale.

    Here’s what you get in the Do What You Love B-School bonus package:


    *Click here for the small print

    Please note that in order to benefit from this bundle you need to click on THIS REGISTRATION LINK before you make your purchase.

    Registration closes on Wednesday 5 March. Don’t miss out!

    Register now DWYL