In 2008, after 12 years of working for others, James Hallett decided he’d had enough of being “another number” and he turned to self-employment. This bold decision kick-started an evolutionary process, not only in his career, but in his personal life too. For the first time ever, James was able to look for opportunity where others only dared to and chase his BHAGs (big hairy audacious goals).
Discovering a passion for trail running opened the door to a whole new world. Inspired by his hobby, James launched his own business and started making adventure films. Then, in 2013, he founded Trails In Motion, an annual film tour designed to showcase some of the finest trail running films to audiences worldwide. He loves spreading the word about trail running and other outdoor adventure sports and is dedicated to building a global community which shares the same philosophies and ideals.
Image credit: Andrew King
1. How are you doing what you love?
People call me a content marketer, but I call myself a story sharer. My passion lies in communicating things that in some small way or another might change peoples perceptions about what is normal or structured. I hated conforming. Don’t get me wrong, I’m not a rebel. I’ve never had a Mohican or a nose ring (if those things constitute being a rebel) but I’ve always liked living more unconventionally. To be able to talk about, and work with, the global trail running community really affirms that. It’s an unconventional sport at heart and sharing other people’s experiences excites, and humbles, me.
What do I love most about my work? The fact that I can arrive at my office in a pair of shorts and a t-shirt and ply my “trade” amongst a community of people who love or simply yearn to indulge in adventure, particularly in the outdoors.