This is a guest post by Ben Keene. You can find out more about Ben here.
It feels like we’re in a new period of easy-to-use online tools to test, launch and build our projects. We are less dependent on developers (in the early stages at least) and the biggest challenge is finding the time to figure out which tools work best for us.
In workshops at Escape and Virgin, and with my own projects I’ve seen the need for these tools increase. I’ve spent too much time and money withTribewanted and other projects trying to build bespoke online platforms when, so often for our audience, less is more. The lean startup movement has cemented this mindset.
Whatever you need the answer is probably already ‘out there’ and it won’t be expensive. Of course, time is pretty valuable — so hopefully some of these will help save you some of that, as well as the cash too.
One thing is for sure, there is no excuse for not pushing your idea cheaply, quickly and smartly out into the world.
This is a guest post by one of the UK’s leading experts in digital distraction and digital detox and author of The Distraction Trap: How to Focus in a Digital World, Frances Booth. Find out more about Frances here.
Email management is something that many of us tend to ignore, or not even think about.
Despite email being such a big part of our daily working lives, and presenting such a big chance to make productivity savings, many of us just resort to a default always on mode to deal with our emails.
It can sometimes seem like all we’re doing is clearing messages, desperately trying to empty our inbox faster than the flow of new messages coming in. Or, we spend hours just wading around in our inbox, feeling overwhelmed. We know we’re spending our time unproductively, and feel like we’re fighting a losing battle.
Yet still we don’t tackle the core issue – the way we’re choosing to use email.
This is a guest post by Louise Armstrong. You can read more about Louise here.
In my last two posts I looked at how we can embrace our ever-changing world and evolve the way we live by adopting some simple techniques to help us survive and thrive in the future. Today, in my final post, I wanted to share with you the most powerful technique of all: it’s one that will help you to unlock your own potential and inspire you to make the most of the human experience. It’s the power of imagination.
“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”– Albert Einstein
We all know what it’s like to dream, even if we can’t remember what we actually dream about, and scientists have now proved that dreaming plays a central role in our emotional health, our memory, our learning and as a way to help us find creative solutions to our problems. They’ve also discovered that over half of our waking thoughts are daydreams and that this is when we ‘unthinkingly’ do our best thinking.
In fact some of the biggest inventions of our time came about through daydreams – the Internet, robots, rocketry, test tube babies, the list goes on. All these things were dreamed up by imaginative people; people who went beyond facts and thought globally and synthetically, made serendipitous associations and came up with surprising and novel solutions.
“Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” – Gloria Steinem
Imagination really can change the world because new ideas can change the world and it takes imagination to have a new idea. Imagination fosters empathy – the ability to “walk in someone else’s shoes” – and it also enables us to find creative, innovative solutions to problems. By unlocking the power of imagination for ourselves we pave the way to a life of awareness, fulfilment, freedom and personal power. Imagination is not the product of a gene pool lottery; it’s inherent within us all.
Here are my top tips for developing your imagination:
1. Create space for your imaginationto roam free
“Imagination is like a muscle. I found out that the more I wrote, the bigger it got.” ― Philip José Farmer
Allowing yourself to dream is like making a statement of intent: you are giving yourself permission to explore the possibilities and opportunities that open up when you free your mind. In our hectic daily lives, we don’t always give ourselves the time or the freedom to dream and yet it’s one of the most valuable gifts we can give ourselves.
I make time to dream in the morning when I first wake up and I write my thoughts in a notebook – it’s fascinating to see what emerges. Sometimes I daydream while I’m cycling to work. It’s amazing what thoughts pop into my head and very often I’ll come up with the perfect solution to a problem I’ve been having.
When do you give yourself time and space to unlock your imagination and dream?
2. Share your future truths
We all have dreams – big and small – but all too we keep them to ourselves. When you put yourself out there and start to share you find that amazing things can happen. Often you realise that other people are dreaming the same thing too! Unlocking the collective imagination goes a long way to counter all the negativity and angst we face in the media.
This happened for me recently as a result of a little project that I started in my own community. The Peckham Coal Line began as a seed of an idea we had to turn a bit of disused railway into a park. The dream was shared on Facebook and then we built a simple website to raise awareness. Before we knew it 50 people in the local community had emailed me to show their support and offer up their time to help. It is still early days but the project is gathering momentum and this is allowing us to talk to the local stakeholders and ride out the collective imagination of the local community. It’s so exciting to see the dream come to life.
A forgotten space: view of the west part of the coal line route from the Bussey Building with the city skyline behind
What’s your dream? Where are you going to share it? It might be a conversation with someone you know, a stranger, or a post on social media – start small and be open to where it takes you.
3. Create a prototype: make your dream a reality one layer at a time
Have you ever noticed that the ‘hi-tech’ communication devices you used to see in Star Trek look just like the early Motorola phones? It’s a commonly held idea that fiction informs reality and film props add that element of believability by making ideas a little bit more tangible.
The idea of developing and prototyping future concepts is widely accepted in design circles – so why can’t we apply this same idea to our own lives by adding layers of reality to your dreams? By experimenting with our dreams and taking small steps to bring them to life, we stop feeling stuck or overwhelmed and instead start feeling excited and that we’re making progress.
One project I worked on this way is IoTA – a space to help non-techy people make use of the ‘internet of things’ technology that is set to grow massively in the future.
The first thing we did was to draw out the idea. Then we described it. And then we made a film about it. We didn’t think much would come of it but when we shared it on social media people loved it. Before we knew it we were running a session with teenagers at a school in Manchester to put the ideas into reality. Being open to possibilities has meant that the project has now won some funding to enable us to develop the ideas further and we’ve created a new company as a consequence. It sounds grand but in retrospect all we’ve done is kept adding more layers of reality to grow our idea.
What can you do to add a layer of reality to your dreams? Maybe you can draw it, paint it, or make a little model. Maybe you can act it out, or do something productive towards making it happen.
4. Be your future, today
We think about the future being far away, and so it’s easy to put things off and tell ourselves that we have all the time in the world to realize our dreams. The fact is the future will be here before we know it so we may as well start living it today!
“The future is radically open, and it is shaped by who we choose to be in the present” – Maureen O’Hara, Dancing on the Edge
You owe it to yourself and to the world to make your dreams come true and sometimes you have to think outside the box and be imaginative in order to help bring your dream to life.
For instance my dream for my future is to feel aligned in my mind and body. To get there, I know I need a better work/life balance. So today I decided to experiment with my work day. I worked in flow with my natural energy patterns and decided to go for a swim at noon, which boosted my creativity, motivation and productivity in the afternoon. Ok, I’m not making huge life changes, but starting small makes it manageable and when my goals are manageable I know I’ll stay committed. I’ll keep experimenting until I find what works best for me, and this will take me another step closer to the big dream of living more holistically.
The big question is: what will you do to unlock your imagination and realise your dreams today?
If I have learnt anything over these past few years, it’s that it takes a village to build anything worthwhile. And by that I don’t just mean having a team with you, or an active community around you, but I mean having people ahead of you, guiding you.
As a business owner, or a professional in any industry, one of the smartest decisions you can make is to find yourself a mentor. By ‘mentor’ I don’t necessarily mean someone you meet with regularly to discuss challenges and ideas, although that is incredibly valuable. I also mean people whose leadership you admire, whose values you share, and whose behaviour you want to model (without copying WHAT they actually do!)
Today I want to introduce a few of the key people who have played a mentoring role in my life, in the hope that it will inspire you to find mentors of your own.
The Oscar-Winning Film Producer
During the years I spent at UNICEF (United Nations Children’s Fund) I worked very closely with film producer Lord David Puttnam, who was Chairman of UNICEF UK at the time.
David is an impressive man on so many levels – he spent thirty years as an independent producer of award-winning films including The Mission, The Killing Fields, Local Hero, Chariots of Fire, Midnight Express, Bugsy Malone and Memphis Belle. His films have won ten Oscars, 25 Baftas and the Palme D’Or at Cannes. From 1994 to 2004 he was Vice President and Chair of Trustees at the British Academy of Film & Television Arts (BAFTA) and was awarded a BAFTA Fellowship in 2006. He retired from film production in 1998 to focus on his work in public policy as it relates to education, the environment, and the creative and communications industries. In 1998 he founded the National Teaching Awards, and he is now the Republic of Ireland’s Digital Champion. He also has more honorary degrees than I can keep track of.
But the thing that made him such a shining light for me wasn’t actually any of that. It was his deep-rooted commitment to furthering human potential. We worked together on one huge project which brought sporting opportunities to over 12 million children across the world. Together with David Bull, the inspirational Chief Executive of UNICEF UK, we pitched it to the government and a host of sporting bigwigs. We then spent several years building a complex partnership to make it happen, and its legacy lives on. Time and again in the process we came up against brick walls, but instead of banging his head against them, Lord Puttnam always kept the end in mind, and found a way round or over, or reconstructed the wall completely.
What I have learnt from this mentor: Keep your eye on the prize. Fight for what you believe in. Don’t let bureaucracy stand in the way of big, brilliant ideas.
If you have a business you want to grow, please take a moment out of your day to read this. It could be very important for you.
If someone told you it is possible to start a new business in a recession, grow it to seven figures in under five years, be cash-flow positive every step of the way, and have happy customers in 50+ countries around the world, you’d want to know the secret, right? If someone told you your work could make a real impact, and there was a way to massively grow your audience so you can make serious money whilst making a real difference, you’d want to know about that too, right?
Well that is exactly what we have done with Do What You Love and, in a nutshell, here’s how we did it:
Registration for B-School is now OPEN here! This programme comes round just once a year, and is the single best and fastest way to learn what’s at the cutting edge of online marketing, and how selling yourself better can help you serve your customers better.
If you are thinking of joining B-School (and you should if you are serious about growing your audience and boosting your sales significantly), then be sure that you check out the various affiliate partner bonus offers available around the web. B-School has a small number of official partners, of which we are one, and each partner offers a tailor-made package of bonus goodies if you take B-School through them. This is a fantastic opportunity to get a ton of extra value alongside the full B-School experience, so we’d encourage you to do your research and go with the partner whose offer best suits what you need right now.
Of course we’d love you to join B-School through us if our offer is right for you. If you are looking to build your online business rapidly this year, particularly if you have skills, knowledge and experience that you want to package into an online course and sell worldwide, then our offer is probably perfect for you (and it’s worth nearly $2000).
Exclusively for B-Schoolers joining through us, we have created The Complete Online Business Builder, a one year programme which includes a host of classes, resources and support. You can find out more about it in our offer brochure here:
Download the brochure here: High res / Low res (recommended for mobile)
Feel right for you? Then join B-School here and secure your Complete Online Business Builder package worth nearly $2000 for FREE!
I deeply believe that we are seeing a paradigm shift in the way we live, learn and earn, and now is the time to grab that opportunity before the rest of the world gets in on the act. In the grand scheme of things, digital business and online marketing have only been around in a big way for a very short time – just a decade or so – but the developments in platforms, software and opportunities have moved forward light years in that time. It has never been easier or cheaper to start an online business and make it thrive, and we want to help you do that.
Over the next couple of weeks you will probably hear a lot about B-School. That’s not surprising – as the top online marketing course out there, they know a lot about getting the word out. But I wanted to take a moment to explain why we are a partner of B-School.
In the early days of Do What You Love I bit the bullet and joined the course as a participant. It was at a time when I was really new to the online world of websites and digital marketing. It is no exaggeration to say that B-School was like manna from heaven. It told me exactly what I needed to know and do, how to do it, and how to get really excited about the potential of my business along the way. Within two years I had been nominated as a finalist in the Digital Entrepreneur of the Year awards. That’s what I call a result. The community is an incredible source of knowledge and support, and the material (all new for 2015) is top notch.
We are an official partner of very few programmes that we are not involved in producing, but we have proudly made an exception for B-School because it really works. We have put together an incredible package of year-long support to accompany the B-School programme for anyone who books the course through us – find out more and book here. It is ideal for you if you want to start or grow your business online as the B-School / Do What You Love combination will be rocket fuel for you.
*As a partner of the programme we may receive a referral fee if you decide to take B-School through us.
