ENTERPRISE + INITIATIVE Page 7 of 33

Mastermind Week is here – your online teaching questions answered!

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All this week I’m answering ANY and ALL questions you might have about building your own e-course and teaching online, in our first ‘Mastermind Week’ within ‘Reach. Teach. Profit. The E-course Creation Masterclass‘.

This opportunity is available exclusively to participants of the course, so if you want to get involved get yourself registered!

Don’t underestimate the value of being able to pick the brains of someone who has produced more than 15 online courses, with students in 100+ countries worldwide and who has probably made every mistake in the book along the way, so you don’t have to… You can join us here!

I look forward to being of service to you as you get your e-course out into the world.
Beth

What’s it like to work with us?

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We are thrilled at the response to our brand new class ‘Reach. Teach. Profit. The E-Course Creation Masterclass’, and are excited to help such a variety of new e-courses come to life! If you are on the fence about taking this course, take a look at the videos below to find out what it’s like to work with us, and to see that we really do know what we are talking about.

Lots of you have been asking whether you get access to me as part of this course. The answer is yes! Although it is a self-paced course, several times a year I will be hosting Mastermind Weeks in the private class community space, when you can ask me anything. The first of these will run from March 28 – April 1, and there will be more later in the year. These are free of charge for anyone registered for the course, and you can participate as many times as you like when the Mastermind Weeks are offered. If you register today and get started on the course, you’ll be ready with your questions when the first Mastermind Week begins on March 28!

So what’s it like to work with us?

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It’s here! ‘Reach. Teach. Profit. The E-course Creation Masterclass has launched!

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It’s here! After many, many months of work putting our new course together, I am thrilled to announce that ‘Reach Teach Profit The E-course Creation Masterclass’ is open for registration.

Teach anything from anywhere, generate money 24/7 and build a legacy through teaching online to a global audience

This is a digital toolkit for making an e-course that sells and sells. It’s like having me as your virtual producer, and tapping into everything I have learned from creating, producing and delivering millions of dollars’ worth of e-courses over the past half decade. Our courses include the portfolios of courses from ‘Make Art That Sells’, ‘The Art and Business of Surface Pattern Design’ and ‘Do What You Love’ and they have reached thousands of students in 100+ countries across the world.

Our extensive knowledge and experience is all wrapped up in one complete package waiting for you here now.

Don’t waste another minute. Your online teaching journey begins here! Register now.

Beth

PS I’ll be available to answer any questions you have during a series of Mastermind Weeks held online throughout the year. The first will take place in the week commencing March 28, so get started now and be ready with your questions!

The one fatal mistake you must avoid when creating your e-course

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One of the best ways to learn is to understand other people’s mistakes, and then avoid them, so I want to save you a whole lot of pain by sharing the single most fatal error people make when creating an e-course. We’ve done it once (never to be repeated) and I have seen it time and time again with other people. I can spot this mistake a mile off, and you probably can too.

So what is the biggest mistake that will prevent your course from being a success, in every sense of the word? It’s to focus on the money.

This can be the difference between a course which flies and a course which flops, because people can sense your intention. I have seen a lot of courses come and go, and it is glaringly obvious which ones have made this serious mistake.

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Do What You Love HQ – February update

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A big hello from me and apologies for being absent for a few months. Can you believe we are fast approaching March? It only feels like yesterday that we were putting up the Christmas tree and preparing for all the festivities with family.

This perceived acceleration in time is certainly more evident the older we get. Although I thoroughly enjoyed my school years, I do look back and remember staring at the clock in some lessons thinking, ‘Oh my God, when will this end?’ Fast-forward 20-something years and I wish I could slow it all down. I am getting older, my two girls are shooting up and I never feel like there are enough hours in the day. Our time is certainly very precious and how we choose to spend it is ultimately down to us.

Our aims here at DWYL HQ have always been based on our fundamental belief that the world would be a better place if more people spent more time doing what they love. Nearly six years on from Beth’s first blog post this is still the bedrock of everything we do.

From sharing stories, interviews and articles to creating content for our courses and free resources, we design everything with the intention of helping people find personal, professional and financial freedom to do what they love.

We are always delighted when we learn that what we are doing is making a difference, for instance in the most recent Do What You Love class…

“I’ve changed. I’ve refined how I want to spend my time, how I want to approach life and with this new found passion/clarity, I am more conscious of decisions I make, words I use, time I spend… This class has been revolutionary. It has helped me figure out and take action towards my goals.”  ~ Mollie, Do What You Love course participant

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What about 2016?

As we journey into this year, we are excited to offer you even more meaningful and accessible resources; things that can change the way you think, act and live your life in an instant. The new additions to our portfolio are:

FREE Resources

  • New Year’s Revolution 2016: Don’t make yet another New Year’s resolution, start a revolution! Use this free tool for meaningful planning to help you make this coming year amazing.
  • L.E.A.P: These days we all complain about not having enough time to do the things we want, but as this is a leap year we all have a whole extra day to play with, and we can use the concept of ‘leaping’ to inspire us all year long.
  • Plenty more on their way…

New courses

  • Reach Teach Profit – The E-Course Creation Masterclass: We have produced, sold and delivered online courses worth millions of pounds, to thousands of people in more than 100 countries, making a massive impact in the lives of individuals across the world. By popular demand we are now sharing all that knowledge and experience with you in this brand new class, which launches on February 29, 2016.

Thought of the moment

In a company like ours, which offers such a strong and positive outlook, there are times when we have to be sensitive and even question the timing of our messaging, for example in the face of a catastrophe, an horrific incident or a close personal loss, all of which remind us that life is fragile. There are always reasons too, why we can find ourselves focusing on the negative aspects of life. In fact they are thrown at us daily – just look at how much of the news concentrates on the bad.

Even in the face of this, I believe we have to shift our mindset and be more creative about how we perceive the moments of our lives if we are going to give ourselves the opportunity to flourish. This was perfectly summed up in a book I recently read, and highly recommend, Life is Good.

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Life is Good is a Boston-based clothing company which is famous for using its merchandise and message to spread the power of optimism. However, following tragic events on April 15, 2013 (the Boston Marathon bombing) it found itself in a very challenging position.

“We met with some of our team to discuss what a brand called Life is Good should say in such a moment. It wasn’t an easy conversation. No matter how we sliced it two young men had chosen to commit a horrific crime whose aim was death and destruction.

…But following those acts, and as a direct reaction to those acts, millions of people performed acts of love. The Boston Marathon bombings showed two human beings at their worst and millions of human beings at their best… We realised that love was the real story.

So we created a T-shirt that said “BOSTON” on the front with a small heart in the centre of one of the Os, and the words “Nothing is stronger than LOVE” on the back…

Much to our amazement, BOSTON LOVE became the best selling T-shirt we’ve ever made. In less than 60 days, that one T-shirt generated over half a million dollars in profit . And we donated every penny to The One Fund established to help victims and their families.”

The Life is Good team’s reaction to the bombing is a perfect example of how we can choose what we take from an event. And more importantly how we can find a light in the darkest moments.

When reminded how fragile life is we should also remember how precious and spectacular it is.

How can you start Doing What You Love today?

Until next time,

Mr. K

You asked. We answered. Our responses to your burning Qs about teaching online…

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Thank you to everyone who completed our recent survey about what is stopping you teaching online. As the responses flooded in we were struck by how many of you see this as an exciting opportunity but have been held back by very similar obstacles. I thought I’d take a moment to tackle your questions, in the form of dealing with the top three major stumbling blocks standing in your way today.

(1) I don’t know how to turn my idea into a series of lessons. It’s just a jumble in my head.

Firstly you need to understand your idea as what I call a ‘Promise of Change’. How will your course transform the life/situation/knowledge/expertise/behaviour of your reader? Then you need to understand how you are going to bring about that change through a curriculum.

Your curriculum forms the bones of your course. It’s the skeleton that everything hangs off. It is the way you ensure your learners progress as the course goes on, and get the outcomes you want by the end. It is also your single most helpful tool for organising your ideas into manageable content chunks.

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Demonstrating the Easy-as-pie Curriculum Builder in Reach Teach Profit (Yes, with all the technology available today, I still opt for good old sticky notes when planning a new curriculum!)

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Will you just make a living or also make an impact?

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When was the last time you asked yourself this important question…

Do you just want to make a living or could you also make an impact?

As we prepare to release ‘Reach. Teach. Profit. The E-course Creation Masterclass’ next week, we have been reflecting on this question a lot, as it is one of the main reasons we took our business down the exciting road of online teaching.

As soon as you put your online course out in the world you become a teacher and a guide. You can approach teaching as simply a way to make a living, or you can approach it as a way to make an impact. Choosing to make an impact is more rewarding, more sustainable, and in the long run more important. It will also result in a better, deeper, richer experience for your students. But it takes leadership, purposeful effort, risk, sacrifice and commitment.

Take a moment to think about how you could turn how you make into a living into something that could also make an impact. What could you teach that would make a difference? And what you are prepared to bring to the table to make your course a success?

By the way, I should add there is nothing wrong with wanting to make a living from teaching online. We do it, and many of our friends and colleagues do it. In fact, just recently a chat with a friend turned into a ‘$100,000 conversation’, enabling her to make a difference in the lives of a lot of people with an idea she had. You can hear me talk a little more about that here:

Please take a few minutes today to ask yourself this question, because it changes everything. Do you just want to make a living or could you also make an impact?

If you want to learn more about teaching online, hop on the Masterclass waiting list here. I’ll be back next Monday to launch this new course and bring you a special early bird discount!

Until then,

Beth

Do What You Love interview – Dhairya Pujara

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Today we meet Dhairya Pujara, Founder and CEO of Y-Center, a social innovation enterprise that connects university students with a unique study abroad program which gives them the opportunity to solve global challenges.

Dhairya was so motivated by his entrepreneurial dreams that three years ago he quit his very first job after just one day – and he’s never looked back. We were excited to find out more about his motivations for going it alone and how doing what he loves led him to start a business that is creating real social impact…

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1. How are you doing what you love?

I love to solve problems. It keeps me alive and fulfils my purpose of being. I get to do exactly that at Ycenter. I get to work with people from all over the world solving problems from healthcare to education. In 2015, I spent three months in Mozambique, two months in India and the rest in USA and in all of these places I worked with hundreds of university students, many organisations either through a workshop or a hackathon solving real issues.

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Behind-the-scenes of an e-course that sells

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We get asked a ton of questions about what it’s really like to put an online course together. So as we put the finishing touches on our brand new course ‘Reach. Teach. Profit. The E-course Creation Masterclass’ (launching February 29), I wanted to give you a peek behind-the-scenes of. What does it actually look like when we are in full production mode?

Well, to some extent it depends on whether I am creating and teaching the course myself, or whether I am producing it for someone else (I have done both, many times!) For the purposes of the E-course Creation Masterclass, I have styled myself as your virtual producer, offering the tools, questions, tech advice, moral support and everything else I give my collaborators. The stages of production go something like this:

  • Clarity on who the course is for and what they need
  • Understanding of what change we are promising with the course
  • Building of a skeleton curriculum to facilitate that change
  • Fleshing out the content and organising it in a logical, powerful and effective way
  • Creating the content (video, audio, text, images, worksheets etc)

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Of course that is just the creation of the class. We also have to create a marketing strategy, price the course, ensure we stand out from the competition, set ourselves up to sell it online, launch it, deliver it, support the students as they go through it, get feedback and then do it all over again…

The truth is, a whole lot goes into an e-course that sells. So much, in fact, that it can be overwhelming, which is probably why so many people never actually get their course out into the world. But with this new Masterclass you’ll have me by your side as your virtual producer every step of the way, and you’ll be able to ask me anything directly in a series of special Mastermind Weeks I will host in our private online community space throughout the year. So now there are no excuses! Get ready to reach, teach and profit.

Beth

The top 10 things we have learned from five years of teaching online

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Five years ago last week I opened registration for the first ever Do What You Love course. It was terrifying pushing the ‘publish’ button on my blog and the ‘send’ button on my newsletter. I say ‘newsletter’ as if I had a database of people to send it to, but I really mean the email I sent to my friends, and a handful of sweet souls who had stumbled across my blog online and been kind enough to sign up for bits of news from me.

The thing is, I didn’t really know what I was doing. I had spent hundreds of hours and a couple of thousand dollars researching by taking other classes and reading a lot (because research is my default defence when I get stuck on something). But I had one thing absolutely right. I had a burning desire to share something with the world and wanted to make a difference with what I had to say. E-courses were still very much in their infancy, so I had to feel my way in the dark, but I refused to give up and worked things out as I went along.

Five years on that first course is still running (albeit with several updates and a complete image makeover) and I have criss-crossed the globe writing, creating and producing e-courses ever since. Some of those courses have grossed over £1 million each. Collectively they have helped thousands of people in more than 100 countries worldwide to follow their dreams and monetise their passion. I feel really proud of how far we have come, and humbled by the stories our graduates share with us day in day out.

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Filming our latest course: ‘Reach. Teach. Profit. The E-course Creation Masterclass‘

What have we learned in that time? Well, a lot, and most of it the hard way! We have invested thousands of pounds in filming and branding a course only to scrap it in a matter of months. We have changed the names of courses, pulled them apart and put them back together, been trolled, been imitated, had technical meltdowns and more. But we have come through it all still here, still loving it, so I want to share some of the main things we have learned along the way.

  1. You know deep down when something is right or wrong. You know it in your body. You can feel it in your bones, and in your gut. Your heart sings when the answer is yes, and you should start running when you know the answer is no.
  2. Things go wrong, but if you stay focused on why you are doing what you are doing, and who you want to serve with what you are offering, then things always work out. If you get distracted by the lure of more money for the sake of money, or more fame for the sake of fame, it always comes back to bite you. But if you focus on what really matters, your profile and your bank account will grow anyway.
  3. Sometimes the things that seem like the biggest disasters end up being the greatest blessings. (Put that one on the wall to look at next time you are mid-disaster)
  4. Some people will let you down and others will lift you up. You get to choose who you give your energy and attention to.
  5. When you aren’t loving what you’re doing it’s time to change something.
  6. People with technical expertise, particularly website developer knowledge, are worth their weight in gold. And it’s a lot cheaper to invest in good people early on, rather than wait until things go wrong.
  7. Intuition is one of the most powerful weapons in your armoury. It takes bravery to use it but you must. Always.
  8. Celebrating every step of the way is both fun and vital.
  9. That we are blessed to live in a time when we can work from anywhere, connect with anyone and build a flexible lifestyle doing something we love.
  10. That at the end of the day it’s up to you.

Isn’t it funny that hardly any of the really important things we have learned are actually about practicalities. People are so often terrified by technology etc, but in fact it’s the other things that really stand out after all this time. Of course we have learned a ton about the technical and practical too.

If you want to know what we have learned about the practicalities of teaching online (the how tos and what-not-to-dos, the ins and outs, the highs and lows, the lessons learned and fast track ways to do things—in short, a lot!) don’t miss our upcoming new class ‘Reach. Teach. Profit. The E-course Creation Masterclass’ which distills everything we know and have learned into an online course to help YOU get YOUR e-course out into the world. Class launches on Monday February 29. Hop on the waiting list here.

So what have YOU learned in the last five years that could allow you to teach online?

Are you ready to reach, teach and profit? I hope so!

Beth

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