ENTERPRISE + INITIATIVE Page 5 of 21

Behind-the-scenes of an e-course that sells

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We get asked a ton of questions about what it’s really like to put an online course together. So as we put the finishing touches on our brand new course ‘Reach. Teach. Profit. The E-course Creation Masterclass’ (launching February 29), I wanted to give you a peek behind-the-scenes of. What does it actually look like when we are in full production mode?

Well, to some extent it depends on whether I am creating and teaching the course myself, or whether I am producing it for someone else (I have done both, many times!) For the purposes of the E-course Creation Masterclass, I have styled myself as your virtual producer, offering the tools, questions, tech advice, moral support and everything else I give my collaborators. The stages of production go something like this:

  • Clarity on who the course is for and what they need
  • Understanding of what change we are promising with the course
  • Building of a skeleton curriculum to facilitate that change
  • Fleshing out the content and organising it in a logical, powerful and effective way
  • Creating the content (video, audio, text, images, worksheets etc)

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Of course that is just the creation of the class. We also have to create a marketing strategy, price the course, ensure we stand out from the competition, set ourselves up to sell it online, launch it, deliver it, support the students as they go through it, get feedback and then do it all over again…

The truth is, a whole lot goes into an e-course that sells. So much, in fact, that it can be overwhelming, which is probably why so many people never actually get their course out into the world. But with this new Masterclass you’ll have me by your side as your virtual producer every step of the way, and you’ll be able to ask me anything directly in a series of special Mastermind Weeks I will host in our private online community space throughout the year. So now there are no excuses! Get ready to reach, teach and profit.

Beth

The top 10 things we have learned from five years of teaching online

Five years ago last week I opened registration for the first ever Do What You Love course. It was terrifying pushing the ‘publish’ button on my blog and the ‘send’ button on my newsletter. I say ‘newsletter’ as if I had a database of people to send it to, but I really mean the email I sent to my friends, and a handful of sweet souls who had stumbled across my blog online and been kind enough to sign up for bits of news from me.

The thing is, I didn’t really know what I was doing. I had spent hundreds of hours and a couple of thousand dollars researching by taking other classes and reading a lot (because research is my default defence when I get stuck on something). But I had one thing absolutely right. I had a burning desire to share something with the world and wanted to make a difference with what I had to say. E-courses were still very much in their infancy, so I had to feel my way in the dark, but I refused to give up and worked things out as I went along.

Five years on that first course is still running (albeit with several updates and a complete image makeover) and I have criss-crossed the globe writing, creating and producing e-courses ever since. Some of those courses have grossed over £1 million each. Collectively they have helped thousands of people in more than 100 countries worldwide to follow their dreams and monetise their passion. I feel really proud of how far we have come, and humbled by the stories our graduates share with us day in day out.

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Filming our latest course: ‘Reach. Teach. Profit. The E-course Creation Masterclass

What have we learned in that time? Well, a lot, and most of it the hard way! We have invested thousands of pounds in filming and branding a course only to scrap it in a matter of months. We have changed the names of courses, pulled them apart and put them back together, been trolled, been imitated, had technical meltdowns and more. But we have come through it all still here, still loving it, so I want to share some of the main things we have learned along the way.

  1. You know deep down when something is right or wrong. You know it in your body. You can feel it in your bones, and in your gut. Your heart sings when the answer is yes, and you should start running when you know the answer is no.
  2. Things go wrong, but if you stay focused on why you are doing what you are doing, and who you want to serve with what you are offering, then things always work out. If you get distracted by the lure of more money for the sake of money, or more fame for the sake of fame, it always comes back to bite you. But if you focus on what really matters, your profile and your bank account will grow anyway.
  3. Sometimes the things that seem like the biggest disasters end up being the greatest blessings. (Put that one on the wall to look at next time you are mid-disaster)
  4. Some people will let you down and others will lift you up. You get to choose who you give your energy and attention to.
  5. When you aren’t loving what you’re doing it’s time to change something.
  6. People with technical expertise, particularly website developer knowledge, are worth their weight in gold. And it’s a lot cheaper to invest in good people early on, rather than wait until things go wrong.
  7. Intuition is one of the most powerful weapons in your armoury. It takes bravery to use it but you must. Always.
  8. Celebrating every step of the way is both fun and vital.
  9. That we are blessed to live in a time when we can work from anywhere, connect with anyone and build a flexible lifestyle doing something we love.
  10. That at the end of the day it’s up to you.

Isn’t it funny that hardly any of the really important things we have learned are actually about practicalities. People are so often terrified by technology etc, but in fact it’s the other things that really stand out after all this time. Of course we have learned a ton about the technical and practical too.

If you want to know what we have learned about the practicalities of teaching online (the how tos and what-not-to-dos, the ins and outs, the highs and lows, the lessons learned and fast track ways to do things—in short, a lot!) don’t miss our upcoming new class ‘Reach. Teach. Profit. The E-course Creation Masterclass’ which distills everything we know and have learned into an online course to help YOU get YOUR e-course out into the world. Class launches on Monday February 29. Hop on the waiting list here.

So what have YOU learned in the last five years that could allow you to teach online?

Are you ready to reach, teach and profit? I hope so!

Beth

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How I generated over $2000 for new adventures from stuff lying around my house

At this time of year I always get that feeling that it’s time for a clearout. It might be all the extra ‘stuff’ that comes into our lives over Christmas, it might be that urge to make everything look fresh and clean after the house has been undecorated after the festivities, it might be a hopeful look ahead to Spring. Whatever it is, I want to edit. In doing so I know that I will also miraculously edit my mind, and goodness knows it needs it with so much swirling around lately! And if I make some money in the process, then hello new adventures!

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And so begins the sorting. You have probably heard of Marie Kondo’s bestselling book The life-changing magic of tidying. It’s a bestseller for a reason. The MariKon method is simple but genius. I read it when it first came out, and have rolled my tights and t-shirts ever since. From many years spent in Japan I know how space is at a premium, and as a result their storage solutions are many. But the difference with Marie Kondo is that she focused on reducing the amount of stuff, and keeping only what you really need, or what ‘sparks joy’. So it’s OK to keep that one pink tea cosy that your grandma knitted you when you got your first house, even if you always make your tea in a cup. But in doing so, by allowing yourself to cling onto one or two precious things, you are able to let go many other things that you don’t need or even really want.

I do my sorting in batches, one room at a time. And if there is a lot to sort, then one corner at a time. I am ruthless these days. I have five piles:

(1) Sell it on Gumtree/CraigsList/eBay or to independent shops

(2) Give it to a friend (but only if they really want it)

(3) Give it to charity

(4) Recycle it

(5) Keep it

(more…)

Last chance to join our life-changing e-course Do What You Love (Starts today!)

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One of the best parts of my job is guiding people through the Do What You Love e-course journey, because I see them cracking open, unfolding and growing in front of my eyes.

I see people grow in confidence, make bold moves, discover new things about themselves.

They get a ton of ideas for getting paid to do what they love, and put together real plans for moving forward.

Crucially they reorganise their lives around what really matters to them, so they can do more of what they love every single day.

This is the ninth time we have run this course and the results continue to astound us. Just recently one of our course graduates said,

“I can’t believe it’s nearly a year that’s flown by since we took the course and how far I’ve come; physically, emotionally, personally and professionally.”

This is why we do what we do, and I why I started Do What You Love in the first place.

Class begins today, and this will be the last time we run it until the end of 2016 (because I’ll be working on a very exciting project which I will share shortly…)

CLICK HERE to register and begin your journey of self-discovery to find out how to do what you love, every day.

Hope to see you in class for a transformational experience to remember!

Beth

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Happy New Year! Make this the year you do what you love

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What is it you really want? The courage to start a new career? The time to pursue passions and hobbies? The freedom to travel and have big adventures? Or simply to “feel differently” about your life, just as it is? All of those wants — and so many others — stem from one big desire… The desire to do what you love. 

And if that’s what you want, you’ve arrived in the best possible place you can be. This is your launchpad — and this is your community. And the Do What You Love e-course might just change your life.

Do What You Love is about re-opening doors that you thought were locked shut… re-opening possibilities that you thought were long gone… and illuminating possibilities you never knew existed.

If you find yourself thinking things like: “I can’t afford to _______” … or “I’m too old to _______” … or “I’m going to need years of training before I can _______” … or “It’s just not realistic for me to _______”… or “But what if ______”, Do What You Love will show you that all of your options are still open, no matter what your current circumstances and responsibilities may be.

Inside this course possibility is your new reality. 

Make this year the year you start doing what you love. Find out more or register HERE.

Top 10 ways to say no and save time

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This is a guest post by one of the UK’s leading experts in digital distraction and digital detox and author of The Distraction Trap: How to Focus in a Digital World, Frances Booth. Find out more about Frances here.

One time management technique we don’t use enough is simply saying no. We’re quick to say yes, giving away our time, then we wonder why we have no time left for what we want.

If you find your diary is full, or full of things you don’t want to do, then it’s time to start saying no – nicely.

People ask for our time every single day. And if we give our time away to everyone who asks for it, we end up feeling frazzled, tired and grumpy. Often it doesn’t occur to us that we have the option to simply say no.

It’s much rarer for someone to thank us for our time. But when they do, it reminds us that our time is valuable, and we need to learn to value it too.

Learning when and how to say no is a way of valuing and managing our time.

When we say no to one thing, in effect we’re also saying yes to something else. This might be yes to time to recharge, sleep and renew our energy. It might be yes to some thinking space. It might be yes to more time for ourselves, or yes to time for the people and things that matter to us.

Here are 10 key things to think about for when the answer needs to be no.

1. Something has to give

We can’t say yes to every invitation, request, message, question or demand we get – something has to give. So what should we say no to?

Look at what or who you’re saying yes to at the minute. What or who (including yourself) does that mean you are then you saying no to? Is your diary full of things that fill you with great anticipation? If not, how can you make it so? What do you need to start saying no to? Look at how you spend your time, including time online. Are you happy with what you are saying yes to by how you spend your time?

2. Instant answer

Often we make poor decisions when we’re distracted, overloaded and too busy. Perhaps you recognise them … those things you say yes to, and then instantly regret. What happens next? We try and backtrack, spending far too long undoing the commitment or rescheduling, using up extra time before the event has even happened. Or, the appointment sits in our diary like a black cloud, and we spend time wishing we didn’t have to go.

Next time you feel pressure to give an instant answer, stop. Log out of your email or leave the room. Shut your eyes for five minutes, walk round the block, or sleep on it. Think about whether you really want to say yes. Think about whether you’ve really got the time for it. Pausing before responding uses far less time than it takes to backtrack.

Photo: North CharlestonAre you always racing against time? Saying no more could be the solution (Photo: North Charleston)

3. Delayed response

“I’ll check and get back to you” is a great way to buy yourself some thinking time and avoid making an instant commitment you might regret. This gives you time to decide whether to say yes and also to decide when is a good time for you if you are committing to dates. Most people will accept this as an entirely reasonable response. It implies you are checking with your diary or another person. It doesn’t fix you to a timeframe by which you need to reply, and it buys you the thinking time you need.

4. Time out

When you turn off digital distractions such as email, your smartphone and social media, you’re saying no to people being able to contact you as and when they please. Instead, you’re deciding to show up online at a time convenient to you. This is a simple way to say no thanks to unwanted interruptions. Yet we don’t always make the most of our ability to be in control here. In my book, The Distraction Trap: How to Focus in a Digital World, I give advice on how to do this and how to be more productive in a digital world.

5. Would you do it tomorrow?

This is a great test of whether you actually want to say yes or no. Would you do it tomorrow, given the chance? If the answer is yes, then great, say yes. It shows you are enthusiastic about spending your time on this. If the answer is no, beware of saying yes. Just because you put something in your diary for three weeks’ time, it won’t become any more attractive by then.

6. On hold

Sometimes, what we need to say rather than no is not now. If someone approaches you with an idea, venture or suggestion that you are interested in, but you just don’t have the headspace to consider it because it’s a particularly busy time, say so. Be specific. For example: “This is a busy fortnight, please can you contact me again after June 27th”. This means it’s back on their To Do list and you can forget about it. If, instead, you try to tackle it there and then, you risk becoming overloaded, not doing a very good job, or making a bad decision.

7. You don’t need to know what the space is for

If you’re feeling overloaded and overwhelmed, then say no to the next commitment that is asked of you. You don’t need to know what the space you are leaving is for. Maybe you are going to fill the space with what seems like nothing – things like sleeping, stopping or having a rest. But these ‘nothing’ times are vital. They mean we can restore our energy and then enjoy the other things we have put in our diary. Nothing times mean we can rest and think and then be productive and innovative when we turn back to our work. If necessary write ‘nothing’ in your diary to make sure you leave the space.

8. Swerve time-wasters

Have you ever worked with someone who wasted endless amounts of your time even on simple tasks? People like this don’t value your time, or their own. So saying no to working with them at the outset will save you an awful lot of time. How can you spot the signs of this early on and avoid getting pulled in to a project with them?

Classic early signs of a time-waster are arranging an initial call or meeting and then cancelling it at the very last minute. Here, they’ve already wasted your time – you’ve prepared, arranged your diary to fit around the call or meeting, and perhaps even shown up in person. Yet they think nothing of re-arranging. Other early signs are that they say they will send documents by a certain time and then don’t, or that they send long rambling emails. Say no politely to the project, explaining for example, that your work commitments have changed (they have – you have just made yourself some valuable time you can now use!).

9. Always saying yes equals burnout

If you work for yourself – for example, as an entrepreneur or freelancer – there can be a temptation to say yes to every project and client, due to the fear that work will dry up. But never saying no can lead to exhaustion and burnout. It can also mean that while you are busy doing the ‘drudge’ work you never get round to the work that makes your heart sing, the reason you do what you do in the first place. Saying no can be really, really difficult in these situations – particularly if you don’t know yet what will come along instead. So you shouldn’t underestimate the powerful steps you are taking when you do say no. Every now and then, let go of the kind of work you don’t want to be spending your time on by saying no. You leave space then for stepping up, getting, and doing the work that really deserves your time.

10. “I’d love to, but …”

How do you go about saying no politely, protecting your time without offending other people? Here are a few suggestions.

“I simply haven’t got time right now.”

“I simply haven’t got time this week / month” (if you want to consider it next week/month)

“I’ll be back in touch after x, y, or z to sort something out” (for delaying)

“I’d love to but I’ve got other work/family/sporting commitments right now.”

“It’s a no I’m afraid. But thanks for asking me.”

Got a good suggestion? Heard a great no? Leave them in the comments box below…

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The next leg of our big adventure: cycling 552km from Uganda to Rwanda

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This is a guest post from Claire Le Hur who is cycling to China with her fiancé Stuart Block. The couple will start their journey in East Africa where they will follow new ‘silk roads’ charting the journey of key natural resources as part of an exciting new education project. Claire will be riding a bamboo bike, built by an African social enterprise and Stuart will ride a tandem, keeping the back seat free for those they meet en route. They will also be raising money and awareness for two great educational charities. Find out more about Claire’s big adventure here.

Claire Le Hur

On Sunday, September 13, we left Kampala accompanied by the Kampala Group of Bikers (KGB), a talented bamboo bike maker called Kasoma, and his apprentice, Khalid. It was a pleasure to finally meet Kasoma, and for him to see me ride the beautiful bike he made me through Kampala. It wasn’t the nicest ride out of the city, mainly due to the huge number of heavy trucks passing by but we were soon back out on the open country road. Every hill we went up had a similar length descent which meant my legs got chance to rest. My kind of hills!

Claire Le Hur meeting KasomaMe meeting Kasoma

We ended up as a core group of five cycling to Namagumo, a village near Masaka just South of the equator and 130km from Kampala.

At Uganda Equator Claire Le HurAt the Equator

As we ate our lunch we heard shouts of ‘Mzungu, Mzungu’ and ‘How are you?’ and people slowed down to take our photograph. When we started cycling again children would chase us along the roads.

Stuart Block and Claire Le HurChildren running alongside us

We stayed two nights with John-Paul Rutagarama, or JP as we’ve come to know him. JP is an agriculture student in Kampala and he’s also the keeper of his grandfathers’ beautiful house in the hills above Masaka. This stop came about following a serendipitous encounter that Stu had last term at his school. One day he was having lunch with Michael, a supply teacher, and they were discussing our trip when Michael said he has a grandson in Kampala who would be happy to host us – it was JP!

JP took the back seat of Stu’s tandem (Thandie!) and we rode around local villages like Villa Maria, which is houses the oldest church in Uganda and a school that Michael is funding. Heading off the beaten track caused quite a stir; the children we met looked terrified. JP explained that we are possibly the first white people they’ve ever seen which was amazing given we we were just 10km from the main road.

PlantationsStu, JP and Khalid cycling around the banana plantations

IMG_6999The school built by Michael: the children loved staring at us while sheltering from the rain!

During dinner with JP we discovered that the heir to the throne is half Rwandan so conversation turned to relationships between Rwanda and Uganda.  It turned out that JP and Khalid both have Rwandan roots. JP was born there, lived through the genocide in 1994 genocide and moved to live with the Ugandan side of his family in 1996 to seek a better and safer future. Sadly his father was poisoned in 1998 – they still don’t know why. His uncle (JB Rutagarama) worked as a translator for journalists in the refugee camps and then moved to the USA and made the famous film Back Home telling the story of his return to Rwanda to find his family after the genocide.

When we entered Rwanda a few days later, I thought back to these conversations many times. At the border was a poster advertising a $5,000,000 reward for information about perpetrators still at large. Then in Kigali we visited the moving genocide memorial museum and burial ground. Here we found JP’s relatives on the wall of names – three Rutagaramas were among the 250,000 buried at this site, around one quarter of the estimated one million Tutsis killed in 100 days in 1994.

Memorial wallThe wall of names in the memorial

Stuart and I then continued South West with Khalid as our guide. Khalid is just 16 and wants to be a professional cyclist. “My dream is to cycle and win the World Championships, but a good bike will cost at least $500 and then I need the racing components. I come south to the hills to train as much as possible. I keep chickens and sell the eggs and also work for Kasoma when I am not in school to try to save money. I am staying at school so that if I cannot get sponsorship I can become and accountant. But this would not be my dream.” 

En route we visited two schools and Stuart even taught some economic lessons. At the first school, West College, Mbarara, we camped in the headmaster’s garden. The students were so excited to see us. It was as if celebrities had arrived and they all rushed to shake our hands. We’d arrived in the middle of one of their mock O-Level examinations but we were still welcomed in.

Then we headed south to Kabale. Here the hills were tough but although it was hard work, the scenery more than made up for it. At one point the heavens opened, as they do most days here, so we took shelter at the top of the mountain as descending in the rain, at dusk dark would have been too dangerous. I’ve been surprised by how quickly darkness falls here, being so close to the equator.

At the end of a long day we were lucky enough to spend two nights in Khalid’s childhood home – his Grandfather’s house. It turned out that his grandfather was buried in the garden but it is still very much his house, as he explained: “My grandfather owned all the land here but my uncles sold it off and so we are left with just this house now… my three aunts, two uncles  and their families live here and although my mum lives in Kampala, they still keep her room. My uncles have sold so much but we don’t know where the money has gone.” Stuart and I slept in his mother’s room and we really appreciated the family’s generous hospitality. They even boiled water so we could shower. We stood in the corner of the house courtyard in the dark pouring water over each other hoping Khalid aunts would not come out of their rooms!

IMG_7102Khalid in his home

We had a well deserved rest day in Kabale and met Khalid’s cousin, Mohammed Ali, who is, of course, a boxer! His father, Khalid’s uncle was the national champion boxers his day and Mohammed is trying to follow in his footsteps.

The next leg of our big adventure: cycling 552km from Uganda to Rwanda IMG 7109 3 e1443618840241Khalid and Mohammed: ‘Strong arms and strong legs; boxer and cyclist’.

Then it was the final leg to Kigali. Khalid and Mohammed escorted us as far as the border. It was a mission trying to get across but we made it! We waved emotional goodbyes to our young guide with promises to keep in touch. He is a young man who will surely succeed if he if given the chance. It must only be a matter of time before a black African gets worldwide recognition in cycling… who knows, maybe Khalid will be the first.

We had one lovely long climb, with some super fit children running up faster than I was cycling and then it was freewheeling (or should have been if it were not for the headwind) all the way to Kigali.

children chasing me up the hillChildren chasing me up the hill

Our first impressions of Rwanda: absolutely beautiful! Very green, very hilly and so clean, tidy and quiet… it was actually quite unnerving to have people just walk over and stare, without the usual cries of ‘Mzungu, Mzungu’! For now we’re planning a few days rest days before heading north again to visit Team Rwanda at their cycling compound in Musanze and hopefully pop into Democratic Republic of Congo (DRC).

You can read more about our big cycling adventure in my next post on Tuesday, November 10.

What if…?

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Making time to do the things we love is essential for our happiness and wellbeing, whether it’s strolling through the countryside, taking a long hot bath or reading the next chapter of that gripping novel.

Imagine then if you could take the thing you love most – fashion, baking, writing, gardening, painting, helping people, even walking the dog – and make a living from it. Starting your own flourishing business is a great way to turn your passion into profit.

However small or large your business, it can be a fantastic way to do what you love. To start dreaming big deep and wide about what could be possible for you in business download our free ‘What If…?’ resource. You might just surprise yourself!

Food for thought at The Little Beach Hut of Dreams

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In the spirit of summer we’re delighted to bring you this post from lifestyle blogger Niomi Smart who packed a delicious picnic to enjoy at The Little beach Hut of Dreams….

Niomi Smart
Last week I was lucky enough to spend the day in the ‘Little Beach Hut Of Dreams‘ in Hove, Brighton, so I whipped up lots of delicious food in preparation for a delicious picnic by the sea.

The beach hut is beautifully decorated in greys, whites and pale pinks, and there are comfy seats with big fluffy cushions to help you get comfortable while you dream the day away. As it’s the height of summer (although you’d never know from the windy weather!), I thought I’d make this video to share a few of my fresh and healthy recipes, which are perfect to pack up and enjoy on-the-go. They’re all listed below, too. I hope you enjoy!

Fruit skewers

  • strawberries
  • blueberries
  • raspberries
  • melon chunks
  • grapes

1. Chop the strawberries into chunks, and slide onto a skewer. Follow with a blueberry, then a raspberry and finish with another strawberry chunk.

2. Repeat with the melon and grapes.

Corn on the cobs

  • 2 corn on the cobs

1. Pre-heat the oven to 200C.

2. Wrap in tin foil and place in the oven.

2. Bake for 30-40 minutes.

Salsa

  • 2 cups cherry tomatoes
  • 1/4 red onion
  • 1/2 lime, juiced
  • 1 tbsp olive oil
  • 1/2 red chilli
  • Himalayan salt & pepper to taste
  • handful fresh coriander leaves
  • 1/4 cucumber, chopped

1. Place all of the ingredients into a food processor apart from the coriander and cucumber and pulse until the tomatoes and onions are chopped to the consistency that you would like the salsa.

2. If there is a lot of liquid from the tomatoes, spoon out the excess liquid. Transfer into a container with a lid.

3. Chop the cucumber into small chunks and pick a handful of coriander leaves and stir into the salsa.

4. Store in the fridge for up to three days.

Butternut squash & buckwheat salad

  • 1 cup uncooked bulgar wheat
  • 1/2 butternut squash
  • salad leaves
  • 1 cup chopped cherry tomatoes
  • 1 tsp dried mixed herbs
  • 1 tsp paprika
  • 1/4 cup pumpkin seeds
  • handful fresh coriander

1. Peel the skin from the butternut squash and chop into about 1 inch thick chunks. Steam for about 20 minutes or until soft.

2. Cook the buckwheat according the the instructions and allow to cool.

3. When the buckwheat and butternut squash are cool, transfer to a large bowl and stir in all the remaining ingredients.

Fresh mint & orange water (serves 2)

  • 10 fresh mint leaves
  • 1/2 large orange
  • 1 lime

1. Slice the orange and lime into slices and divide into two glasses.

2. Add the fresh mint leaves to the glasses and top with water.

Naomi’s outfit: Dress – ASOS, bag – Skinnydip, shoes – ASOS, sunglasses – Quay Australia

To find out more about Niomi, visit her website.